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The Standard

We don’t ask you to take our word.

Perfume is the last luxury category that asks you to take its word for it. We don’t ask.

The Transparency Ladder
One
Disclosure

Every ingredient is declared.

The full INCI on every product, displayed, not buried.

Two
Certification

Every batch is certified.

Before a bottle is filled, its batch runs through gas chromatography–mass spectrometry in our laboratory. The trace is published. The card in your box carries it; the code on the card resolves to the living record.

Three
Provenance

The materials are named.

Orris butter and its percentage. Rose de Mai and its origin. The extraction method for every natural we buy. Enough to prove what’s in your hands.

Four
On The Record

Formulas are published when they are ours to publish.

As our analytical program matures, fragrances originated in this laboratory will carry their complete formulas in the open. That is the destination of this house, stated now so you can hold us to it.

We are not asking you to trust us. We are removing the need.

The Commitment

Five claims. All verifiable.

INCI
Ingredients Declared
GC/MS
Certified Per Batch
0
Outsourced Components
18
Batch Chromatograms
NOLA
Made In-House

See the standard applied

Pick any fragrance, read the note pyramid, study the chromatogram, and verify the claim for yourself.